Panel Discussion

Fri, 04/15/2011 - 13:00

“New Frontiers: innovative trends in low-budget filmmaking,” 1:00-2:30 pm This is your chance to get an inside view of filmmaking from some of Vancouver’s leading media professionals. Panelists will offer insider tips about what skills you’ll need, how to get started, telling a good story, clearing music rights, and using social media as a film marketing tool. After a brief introduction from our panel of speakers, there will be plenty of time for an informal Q&A session. 


Katherine Dodds is known for highly effective and slick campaigns that deliver results. She began her “advertising” career with the internationally renowned anti-consumerist magazine Adbusters and continues her edgy and trendsetting ways in pursuit of a better way to do business. She has been interviewed on TV, radio and the web talking about grassroots marketing, guerrilla tactics, alternative distribution, and other topics close to her heart. In 2007 she received a “Woman of Vision” Award from Women in Film. As Hello Cool World’s Creative Director, Katherine is the chief strategist behind all major marketing and social media campaigns. She has a long history in the health and sexual health sector and likes to be thrown into the hectic mix of campaign action working side-by-side with audiences and stakeholders. Katherine has had a longstanding relationship with the blockbuster documentary The Corporation involved from its very first pitch over 10 years ago and remaining an instrumental part of the creative development. She was Director of Communications and Producer of the ongoing multimedia web project, and responsible for creative directing the film’s branding and synergizing the marketing in four countries. Katherine’s career includes working on many community media projects, as well as documentaries and PSAs, all with a focus on social issues and audience engagement. Her PSA directorial debut was a stylish ad parody Obsession Fetish which took aim at Calvin Klein and gained worldwide media attention. An insider at CK HQ reported that Calvin himself had seen the spot saying, “the beast has been stung.”

Bella Sie pursued studies in Broadcast Communications for Television at BCIT where she worked in all aspects of production. She produced broadcast quality newscasts, commercials, dramas, and an award-winning documentary called Shake, Rattle & Roll – winner of the CBC Award for Excellence and the Deluxe Vancouver Award. After graduating with honours, Bella entered the workforce with ambition to accomplish anything and everything. By accepting every opportunity she was presented, she has been able to take on such varied roles as: Graphic Designer for No Fun City (a documentary about the disappearing underground music scene in Vancouver); Photo Editor for Devil You Know (an HD true crime series); eCommerce Site Manager for an educational DVD distributor; Office Administrator for an independent real estate brokerage; and Creative Director for freelance graphic, print and web design projects for musicians and organizations. Now part of the Hello Cool World team, Bella is excited to contribute her diverse skill set to support projects while she blogs, tweets, posts and networks along the way.

Pat Herford is a 27 year-old filmmaker whose first film documented his friends as they surfed the remote south-west corner of Australia. From there he discovered his love of the craft and completed a Bachelor of Media Studies at Murdoch University, Perth. After making several music videos and short dramas, including a two-year honours project set in 1932 Hollywood, he moved to Melbourne to undertake a Masters in Film and Television Direction at the Victorian College of the Arts. In 2009 his short film Drainman won the Melbourne 48 Hour Film Project. For the completion of his Masters, he wrote, produced and directed his short film The Gidji which premiered at Palm Springs International Shortfest in 2010. He has since relocated to Toronto where he is writing his first feature project.

Moderated by Sarah Muff

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